What is the difference between Google Ads and Google AdWords?

Google AdWords was the previous name for Google Ads. The platform was rebranded in 2018, but the functionality remains largely the same.

How much does it cost to advertise on Google Ads?

The cost of advertising on Google Ads varies depending on your industry, keyword competitiveness, and bidding strategy. You can set your own budget and bid limits.

Can I target specific locations with Google Ads?

Yes, you can target specific locations with Google Ads. Geographic targeting allows you to show your ads to users in specific cities, regions, or even neighborhoods.

What is remarketing in Google Ads?

Remarketing in Google Ads allows you to show ads to users who have previously visited your website. This can help you re-engage potential buyers and increase conversions.

How do I track the performance of my Google Ads campaigns?

You can track the performance of your Google Ads campaigns using the reporting tools available in the Google Ads interface. Key metrics to track include click-through rate (CTR), conversion rate, and cost-per-acquisition (CPA).